Read Adland: A Global History of Advertising by Mark Tungate Free Online


Ebook Adland: A Global History of Advertising by Mark Tungate read! Book Title: Adland: A Global History of Advertising
The author of the book: Mark Tungate
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Loaded: 1678 times
Reader ratings: 6.8
Edition: Kogan Page
Date of issue: August 1st 2007
ISBN: 0749448377
ISBN 13: 9780749448370
Language: English
Format files: PDF
The size of the: 13.32 MB

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Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.


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Read information about the author

Ebook Adland: A Global History of Advertising read Online! Mark Tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Second Edition 2008), Adland: A Global History of Advertising (2007) (listed among the best business books of 2007 by Library Journal) and Branded Male: Marketing to Men (2008), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty (Gestalten Verlag, 2006), about Rosso's life and the Diesel brand. The graphic design was by Barcelona-based creative collective Vasava.


Reviews of the Adland: A Global History of Advertising


HUGO

An enticing cover and a controversial story.

ELLIOT

One of the best books

VIOLET

All right, thanks fast.

GABRIEL

This book will make you shudder, infiltrate, and change your mind about this crazy world.

OLIVIA

Easy to read, easy to understand!




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