Read Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan Free Online
Book Title: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust|
The author of the book: Chris Brogan
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Loaded: 2319 times
Reader ratings: 4.8
Date of issue: July 23rd 2010
ISBN 13: 9780470909577
Format files: PDF
The size of the: 3.75 MB
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The "New York Times" and "Wall Street Journal" bestseller-now in a new, updated paperback editionToday's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In "Trust Agents," two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits.
In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use those networks to positively impact your business. Combining high-level theory and practical actions, this guide delivers actionable steps and case studies that show how social media can positively impact your business.New edition features specific first moves for entering social media for small businesses, educators, travel and hospitality enterprises, nonprofit organizations, and corporationsAuthors both have a major presence on the social Web as well as years of online marketing and new media experienceIf you want your business to succeed, don't sit on the sidelines while new markets and channels grow. Instead, use the Web to build trust with your consumers using "Trust Agents."
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