Read Culture and Consumption II: Markets, Meaning, and Brand Management by Grant McCracken Free Online


Ebook Culture and Consumption II: Markets, Meaning, and Brand Management by Grant McCracken read! Book Title: Culture and Consumption II: Markets, Meaning, and Brand Management
The author of the book: Grant McCracken
City - Country: No data
Loaded: 2545 times
Reader ratings: 5.9
Edition: Indiana University Press
Date of issue: July 1st 2005
ISBN: 025321761X
ISBN 13: 9780253217615
Language: English
Format files: PDF
The size of the: 26.15 MB

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A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an academic article. The essay is designed for a quick, provocative glimpse of the topic; the article provides a deeper anthropological treatment. The book opens with a broadside against the now thoroughly conventionalized attack on the consumer culture. Essays follow on homes, cars, people, and social mobility; celebrities, consumerism, and self-invention; museums and the power of objects; the anthropology of advertising; and marketing, meaning management, and value. Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.


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Ebook Culture and Consumption II: Markets, Meaning, and Brand Management read Online! I'm an anthropologist, born in Canada, now living in, and studying, the US. I divide my life into two halves. One is the writing half. The other is for clients: Netflix, the Ford Foundation, the White House, among others.


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